Yesterday Google rocked the Internet by announcing its next version of Android (4.4) would be changed from it's generic dessert name Key Lime Pie to Kit Kat. Yes, the candy bar with 4 sticks of chocolate that cover 3 layers of wafers. Wait...4 sticks, 4 layers....4.4. Sure that's a cute coincidence but I think there may be an even deeper meaning to why Google decided to link their mobile OS to a candy bar. Beyond the obvious marketing benefit of having Android plastered over 50 million candy wrappers, what Google says about the focus of Android 4.4 seems more interesting.
Last year the rumors began that Apple was working on a wearable device, which the media started calling the "iWatch". Since then, nearly every major hardware company has claimed to be releasing one as well. Samsung, Microsoft, Google, and Sony all enthusiastically told or leaked to the press that they too were working on a smart watch. It all seemed like a knee-jerk response to a product Apple has never officially acknowledged. Even more foolish, everyone seems to think Apple is going to make a literal smart watch. A device and form factor that has continuously failed to catch on. Sony even released a smart watch last year that received little to no attention mainly because it didn't solve a problem.
It's that time of year again. Apple is set to have it's annual iPhone announcement on September 10th. As usual there's an onslaught of rumors and speculation leading up to the event but what will we likely see?
The drumbeat from analyst and pundits for months has been that Apple was creating a low cost iPhone. The reasons given where mainly so they could better compete in countries like China and parts of Europe that don't have the phone subsidies we have in North America. But the numbers just aren't adding up. There are other more obvious reasons why Apple is introducing this new phone and it has nothing to do with price (sort of).
Seems like nearly everyday there's an Apple versus Google article comparing the two companies mobile operating systems, flagship phones and tablets or their services. But if you look closely you'll see that both companies are very different. Not just on a philosophical level, but how they each make money and their approach to computing are polar opposites of each other, and that's a good thing.